Singapore has always been at the forefront of e-commerce. It has been one of the leaders in this field in the Southeast Asian and is breaking into the Asian—and by doing this—the World market. Singapore’s e-commerce breakthrough speaks for itself—growing by 11.2%, it’s been steadily making waves and slowly progressing.
With this growth, it’s good to know which categories will fuel it and which ones will not progress to maturity. Which categories will become hot stuff and which ones will not?
Electronics (Gadgets, Laptops, Smartphones)
Of course, what’s e-commerce without a booming market for technological wonders? Electronics accounted for about 27 or 26% of Singapore’s eCommerce. It continues to grow, which is surprising, given that there aren’t too many players in that part of Southeast Asia’s eCommerce scene. This fact hasn’t stopped the scene from thriving.
Media (eBooks, TVs, Online providers)
Media in Singaporean e-commerce is tied to many different categories. Media can refer to software providers such as Microsoft; alternatively, it can also refer to providers operating on the Web. Despite the many web series and Netflix chill movies, the growth for media sales in Singapore isn’t that robust. That having been said, it’s still impressive enough.
Home Appliances (Furniture, electronics, general home appliances)
The Internet of Things is bound to become even bigger as the years progresses and the same is said for furniture bought off the Internet. Singapore’s eCommerce sites have recorded a total of 13.6% last year, with more to come in the future. It’s the future of things too—the time will come when brick-and-mortar furniture stores are replaced by sellers operating on the Web.
Fashion (Shoes, clothes, accessories)
Fashion is big, wherever you put it; it is tied to the need to clothe one’s self. In Singapore, Fashion has experienced a boom at the same time e-commerce has created waves. The Fashion market in e-commerce has grown an impressive 23.2% over the years, with more expected in the near future. Zalora and Decathlon are only a few of the stores that are evidence of this growth.
Hobbies (Toys, collectibles)
Even before e-commerce became big, hobbies were already a big thing. It’s still a niche market even by e-commerce standards, but it’s the ease of buying that the Web gives that makes hobbies big when done on the Web. eCommerce accounts for about 25% of toy and hobby sales.
E-commerce is the future. Anyone who says otherwise doesn’t understand how things are evolving and who knows? In the future, we may even have a computer—through robots—delivering our goods to us.